A Times Square Takeover

where the UN Foundation's PSA will play

From September 20-22, world leaders will gather in New York City for the UN’s summit on the Millennium Development Goals (MDGs). These are the 8 international development goals — end poverty & hunger, achieve universal education and gender equality, combat HIV/AIDS, etc. — that all 192 UN member states and at least 23 international organizations have agreed to achieve by 2015. No small task. Accomplishing them almost sounds like creating a utopia, and we’ve only got four years left…but that doesn’t mean we should give up.

In fact, more than ever, we need to take small steps to collectively make the big leap toward reaching these goals, especially those  for universal education and gender equality. At She’s the First, we’re proud to provide a platform for taking action — with your friends, you can creatively fundraise to sponsor a girl’s education. One girl at a time, we can find a solution.

To remind everyone to play their part, the UN Foundation is airing this 33-second PSA 8 times every hour on the Toshiba Vision screen in Times Square. Keep your eyes peeled for it, New Yorkers!

This month, follow the She’s the First blog to stay involved in September’s meeting of the global minds in New York City. We were selected as one of 50 Young Champions for Women to attend the Women: Inspiration & Enterprise (WIE) Symposium on September 20th, a dynamic new annual conference timed to coincide with the UN summit, and our Ambassador Kaitlin Davis will be reporting for us from the UN Week Digital Media Lounge, September 21st-24th!

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  • Cheryl

    This is so exciting! Absolutely love the PSA.