When fellow campus coordinator, Casey, and I were brainstorming our goals for She’s the First*{Campus} this summer, we decided to encourage every campus chapter to get published in their college newspaper. After all, how many times do we see students flipping through the school paper in the dining hall, checking out the result of the last sports game, filling out the crossword, or looking for what’s new on campus?
Turns out Campus Media Group was 10 steps ahead of us! Each year, Campus Media Group, “the college marketing experts,” select one non-profit organization with an important message for college students to publicize through a PSA contest. This year’s winner is…drum roll, please…She’s the First!
So what exactly does this mean for She’s the First*{Campus}? Campus Media Group will work with the 1,800 college newspapers that the agency represents, asking them to donate ad space for the She’s the First PSA at least once this year. That exposure in print and online in all the big campus publications is worth an estimated $100,000 in free advertising! She’s the First*{Campus} has been growing fast this year and we KNOW that this publicity will help us explode and reach out to excited college students across the country. We are so honored that Campus Media Group chose us for this opportunity and can’t wait to keep the STF community posted on what our final PSA looks like and the response we get from schools across the country!
Want more information on the Campus Media Group PSA contest? Check out their blog post about it here.
Thinking about starting your own chapter of She’s the First*{Campus} at your college or high school? Apply here! Send any questions to campus@shesthefirst.org.
Congrats, She’s the First, and thank you, Campus Media Group!
