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Guest Posts
Guest Post: An Open Letter to Malala
Have you heard the story of Malala Yousafzai? Malala, a 15 year-old girl in Pakistan, was shot by the Taliban because she was a crusader for female education in her country. We exist for and because of girls like Malala, who are fighting external factors in order to gain an education.
One of our high school campus leaders, Maryam Khan, a Pakistani-American from Irvine, California, has written an open letter to Malala:
Dear Malala,
My name is Maryam Khan, I am sixteen years old and like you, I strongly support the education of women and girls around the world—because it should be a right and because it should not be questioned. The world needs to have educated women who can give back to their communities and thrive. I envy that you were able to realize and act upon this at just eleven years old.
Last week, after hearing about your brutal shooting, I felt ashamed. I found myself questioning the work that my peers and I do every day—planning fundraising events, educating others, and prompting legal action from around the world—to realize that education is the key to a successful future for all! This work seemed like nothing compared to what you are faced with. Scanning the skies for support, you are the graceful bird singing the secret to liberation. How could I call myself an activist, when brave girls like you are putting your lives at risk every day by simply carrying school books?
But, that is what made me realize: A girl carrying a book is viewed as a threat. A girl carrying a book is defying authority. A girl carrying a book is a powerful image. Yet, a girl carrying a book should be innocent.
What is the Taliban most scared of? You showed the world, Malala. A girl. A girl, with a book. So what do you think a group of educated, young women who unite will do? Together, a group of educated women can benefit the country of Pakistan and inspire other countries to make a stand for girls and women. All they need is an example. An example that exhibits the very impact of an education offered to women. You’re doing this, Malala, and we can make Pakistan a country others will look to and laud the efforts of making education accessible and unquestionable for all.
To me, you represent that nothing should be impossible. Your courage, passion, and determination are what will make you a priceless asset to Pakistan. Your song is sung for every girl who wants to go to school but cannot, who wants her rights but is caged by society, who wants support but is shunned by a selfish world.
You inspire me, Malala. You motivate me. You give me the reason to believe what I believe every single day. While I can only hope to impact as many people as you have through your courage, I remain steadfast in the belief that there will be brighter days—brighter days that include you and your courageous song.
If there is anything more that anybody could ask of you, I would humbly plea: Do not let anybody change or cage you. You have my support in all your efforts and promise that our work will not be done in vain.
I pray for your speedy recovery so that you may grow, thrive, educate, and once again, take flight. You are always with us, Malala. And we will always be with you.
Wa Assalam Wa Alaykum
(Peace Be Upon You),
Maryam Khan
Irvine, CA, USA
Are you as inspired by Maryam’s words as we are? If you’d like to write a letter yourself, share with us in the comments!
Teen Guest Post: Starting Something That Matters to Me
This week’s guest blog comes courtesy of Aaliyah Debose of PACE Center for Girls. Aaliyah is going to be a senior in high school this year and recently read Start Something That Matters, by TOMS founder Blake Mycoskie. Below, she shares her inspiration to start something that matters to her.
As I sat on the stack of straws my eyes began to sting from the warm salty water that was forming in my eyes. I prayed, I hoped, and I wished this curse would leave me—so much for wishful thinking. School was back in and I had to sit and allow all the giggles and all the laughter to fill my ears. My mother said I should be happy, because now I’m a woman. I told her I didn’t want to be a woman, but obviously the choice wasn’t my own. I would often cry to my mother begging her to help stop the pain, to stop the bleeding, to stop shame and embarrassment and to just allow me to go to school! I spilled my dreams all over the table while she sat; I sang my aspirations in front of my village plenty of times telling about the tough lawyer or the strong doctor I dream of being. My dreaming has come to a screeching halt, because now that I’m a “woman” I am forced to sit on a stack of straw and prepare my ten year old self for marriage. If I was a girl in Africa, this would be my life.
One in 10 schoolgirls in Africa misses classes or drops out completely due to her period; she often substitutes pads or tampons for less safe and less absorbent materials such as rags, newspaper, or bark. Lack of affordable sanitary products and facilities for girls and women keeps them from education when they are young and prevents their mobility and productivity as women. Raising awareness and education to eliminate the stigma of menstruation is a larger part of the battle.
My typical school day starts at 7:45 am (if I’m not running late of course), whether my period is on or, not school remains a priority. It’s nothing I worry about; I simply put on a pad or tampon and carry a few on me. Never worrying about being embarrassed or having to stress because I can’t attend school due to my period being on; I’m not saying I never had to worry about maintaining my period, I have had my share of hard times. Times when toilet paper and napkins had to play the role of a pad until my mother received her paycheck. But I can honestly say that wasn’t anything compared to sitting on straw, using bark, newspaper, and missing school.
I attend PACE Center for Girls and in my eyes the girls and I here are truly privileged. My school provides us with pads and tampons and if we ask we’re able to take some home with us. So how could I apply this same aspect to help the girls in Africa?—I began to ponder.
Blake Myscoskie gave me an idea—an inspiration, as I read his book: “Start Something that Matters”. I knew for a while now that I wanted to make a difference, but I could never really put my finger on what the difference would be or even how I would do it. In Blake’s book, he writes three simple, but complex questions that help find your passion. “If you did not have to worry about money, what would you do with your time, what kind of work would you want to do, and what cause would you serve?” I found myself lost in thought for a while, as I thought deeply about these small questions. And at that moment my passion slowly became evident.
“If I did not have to worry about money, my time would be spent saving, helping, changing, and inspiring others.” My inspiration was so great that I began to write furiously in my journal. “The kind of work I would want to do is feed the hungry, heal the sick, and educate the non-educated, preferably women and little girls. My cause would be keeping girls in Africa in school and providing women with jobs so they can have money to feed their families.
My vision is enormous, I plan on educating women on their periods, aiding them, and providing them with the necessities to maintain their periods and to STAY IN SCHOOL. It’s time to take action! My name is Aaliyah Debose I’m 17-years-old – and I am a future leading lady.
Posted in Arts & Books, Guest Posts
Tagged PACE Center for Girls, Start Something that Matters, TOMS
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7 Million Reasons for Optimism and Hope in Afghanistan
On February 17th, the NYU Abu Dhabi Institute hosted the event ‘Girls’ Education in Afghanistan: 7 Million Reasons for Optimism and Hope’ at its Washington Square Park site. The lecture was moderated by Democracy Now’s host Amy Goodman and featured a fascinating set of female speakers who have all been working in some capacity to establish girls’ primary education in Afghanistan, and who come at the issue from different career paths and backgrounds. The speakers included Anita Anastacio (Senior Education Advisor at International Rescue Committee), Zama Coursen-Neff (Deputy Director of Children’s Rights at Human Rights Watch), Dana Burde (Assistant Professor of International Education at NYU), and Wagma Battoor (Program Quality, Development, and Learning Coordinator at CARE Afghanistan).
When people think of girls’ education in Afghanistan, a common misconception is that Afghan parents do not want their daughters educated and that they deny them education. In fact, many adult women are illiterate and do not want the same for their daughters. Cultural and societal norms are not the primary barrier to girls’ education. As Battoor explained, many Afghan people are proud of how some of their women are health care workers, teachers, and even ministers in the parliament, which can’t be said for all countries. In fact, education is so important the Afghanistan Ministry of Education has promised to provide free education for all children; however, it is still to be determined how exactly they will pay for this in the midst of their dire economic situation.
The reason girls (and children in general) are not in school in the war-torn country has less to do with culture and more to do with the Taliban regime. “Afghanistan lost an estimated 20,000 experts and academics, while its 17 universities and institutes were left devastated by conflict” (UN News Service, 2002). When the Taliban welded absolute power, the education system shut down completely and today, while the Taliban are not officially in power, their muscle–and the muscle of other extremist groups–still manifests in targeted attacks on school buildings. School buildings constructed by soldiers are more likely to be attacked. Also, the use of IEDs (improvised explosive devises) threaten young students on their journey to the classroom and cause unsteady attendance. School buildings are often sites of bomb attacks in Afghanistan because the Taliban works to create chaos and understands that destroying education centers is paramount to disrupting government and progress. Coursen-Neff reviewed other reasons that keep children from schools. These include the distance of schools from communities, security and hazards, insufficient number of teachers (especially female teachers), lack of facilities, scarce school supplies, absence of bathrooms at schools, and quality instruction. If anything were linked to culture, it would be that Afghan parents insist their girls are educated by only female teachers. At the same time, the prerequisite for female instructors means there are many teaching opportunities for female school graduates.
While education is an issue in general, hinderances to education are only amplified if the child is female, because parents often feel more secure sending their son on a three or four hour walk (one way) to school than their daughter. Yes, four hours. The school-day in Afghanistan is typically only two and a half hours to accommodate for this the commute time, which certainly has an impact on quality of education, another deterrent. Coursen-Neff mentioned that in the early 2000s, she met students who had been in primary school for three years, yet still could not read.
There is reason for hope despite these challenges and that reason is the number seven million. Seven million represents the number of students in school today, up from under one million before the fall of the Taliban. Much of this success has come from a community-based school model, which is supported by organizations like CARE and the Catholic Relief Services (a non-prosthelytizing group) and by the Afghanistan Ministry of Education. This community-based model brings schools closer to communities and greatly reduces the distance students must travel, especially in rural areas. In some rural areas where Anastacio, Coursen-Neff, and Battoor work, the number of girls attending school has risen to a laudable 60 percent. A community-based model has a government supported school at a central area and a cluster of smaller schools surrounding it. The goal is to have a school less than three kilometers from every village. The cluster schools are linked to the main schools and receive their supplies and teacher training in coordination with the main school. Anastacio has worked with communities to garner financial support for cluster schools and pay teachers’ salaries. She has found the communities generous and grateful for the schools. Parents give what they can and the teachers are not always paid a straightforward salary, but may receive housing or board. They also receive teacher training and development opportunities during school breaks. This is important because schools must prepare to support themselves since international education investment will most likely end in tandem with troop withdraw.
In the same vein, when American troops finally leave, many are more than worried about the potential increase in security threats. Because of the reoccurrence of bombings in newly constructed or sanctioned school buildings, many cluster schools still operate out of people’s homes or in tents. Not having permanent buildings does not inspire confidence in longevity. It is the hope of Afghan women leaders like Battoor that the new government will be able to protect education and live up to its promise of education for everyone.
When girls in Afghanistan go to school, researchers have found that they marry later and have their first child later. Typically, an Afghan woman will have four to six children in her lifetime and will marry in her teens. The women on the panel were proud to report that 2011 saw 206 girls graduate from 12th grade in the rural districts where they worked and 119 applied for university. Additionally, many older girls are teaching younger girls and curriculums are having less variance. Whether or not those 119 young women eventually enroll in university, there is still progress being made. Before the war started eleven years ago, a girl wasn’t born with a guaranteed opportunity to go to school. Today, an eleven-year-old has an opportunity to read and write and to become an educated leader. While there are countless reasons to be concerned for the future, today there are more than 7 million reasons for optimism and hope if you include people like those on the panel. Personally, I find all the women on the panel, in particular the beautiful courage and intelligence of Battoor, to be reasons for continued assurance and celebration.
What “First” Means to Me

Jacki just won her own prestigious scholarship - and she wants to pay it forward for girls globally.
My name is Jacki Bryk and I am a sophomore pursuing a BA in English and Comparative Literature at Columbia University, Columbia College. I am an aspiring broadcast journalist, the first in my family to pursue a career in communications. Next Monday, I will be awarded a New York Women in Communications Foundation scholarship, on stage at the Matrix Awards (which is how the She’s the First Founder & Executive Director met 6 years ago!)
When I first heard about She’s the First, I distinctly remember thinking about that word “first.” I jotted down the first few things that came to mind…first steps, first big successes, first loves, first friends…
But then I stopped writing and just sat there at my desk staring at the word. First. And I realized that so many of us never actually stop to think about the nature of the word.
We take for granted the power of firsts. The way they can bring us far from where we started – to a place unexpected and extraordinary, or the way they can open us up to something new and exciting. The way they can change our entire perspective from the life we currently live to one we might not ever have dreamed of.
Firsts are like tiny packages of opportunity intended for exploration. They come in all shapes and sizes, from common firsts, to individual firsts, tangible firsts to abstract firsts, but the whole array of them make every step of our life journey continuously fresh and exciting. Whatever the specific way firsts impact us, those five little letters unite in a symphonic and explosive way that can make such a huge impression on our lives.
So, what better gift can we give then to share this miraculous potential of a first?
That is why I am honored to be a part of the She’s the First campaign – to be able to provide a fellow woman with the ability to make her own firsts and change her life, her world, and herself forever.
[Editor's Note: She's the First was on the red carpet at the Matrix Awards last year! See our video with the honorees and presenters below.]
Guest Blog: I’m the First to Graduate High School in My Dad’s Family
[Editor's Note: Kathlene, the CEO/Founder of Female Equality Matters, tweeted at us how she was a first, so we invited her to guest blog about how she used to her education to break barriers and pay it forward.]
My name is Kathlene Mullens, and I’m the first. The first what? The first to graduate high school, college, and graduate school on my dad’s side. On mom’s side, I’m the first to have gotten through college and grad school.
It’s tough to be the first. You might have parents like mine — great people who knew I should go to college and were completely supportive but really didn’t have a well-formed idea of how to help me best prepare for college, much less apply for college and scholarships. None of their friends or our social circle were of tremendous help in those pursuits, having no experience in those arenas either.
Luckily, I was one of those tenacious, stubborn kids who figured it out by reading the applications, asking my friends for advice, and checking out some useful resources in the library. Yes, this was before the Internet, but after papyrus and quill.
My mom was wonderful enough to help me type up all the forms and applications that were needed and, before I knew it, I was a college student. Terrified but determined, off I trooped off to the big bad world of higher ed.
Having chosen a university in my backyard, I worked and went to school for the first few years while living at home. Given how many connections and opportunities you have to meet people and get involved in activities the first year or so in the dorms, I recommend not skipping the freshman dorm experience if you can figure out how to make it work financially. Added to that, communing to school while taking classes, and then commuting to an off-campus job, made actually doing well in school a bigger challenge. Later, I lived in the dorms as a Resident Advisor and these were some of the best times of my life. With a wonderfully supportive mentor, I started a student organization that is still going strong a decade later, ran projects for student government, and met some of my closest friends to this day. All of these have proven valuable to me in life.

FEM offers independent verification and certification of companies' outcomes with respect to female parity in the workplace.
Female Equality Matters is, like every entrepreneurial venture, built on all of my experiences to date and my education has been helpful in building both my knowledge and skills, but also confidence as I move forward into this incredible new world. Female Equality Matters (FEM) certifies companies for having an exceptional number of women in leadership roles. When people see the FEM logo, they can choose to buy those products and services to show their support of companies who value women as talent, not just as consumers. Our hope is to let consumers break the glass ceiling one purchase at a time.
FEM’s first list of certified companies will be released on FemaleEqualityMatters.com starting 10-10-10 (yesterday!). Who will be “the first” certified entities?
Kathlene Mullens, MLHR, SPHR, BSBA is a proud first who graduated from Ohio State University and is Founder/CEO of Female Equality Matters TM (FemaleEqualityMatters.com).
Guest Post: 5 Tips for Being an Activist Through Social Media
[Editor's Note: Sophie Davis is a follower of @shesthefirst on Twitter and she wrote about STF on her impassioned blog, so we invited her to guest blog and spill her secrets for being an online activist!]

Guest Blogger Sophie Davis, a young online activist who found She's the First when researching the issue of girls' education worldwide, then connected with us on email and Twitter.
Being an activist means getting involved and taking part in order to achieve a social or political goal. As social media gains more and more influence, we can understand why activists from across the world are bringing their message online. If you want to create change and want to use social media to do so, here are a few tips that helped me on my journey to becoming a better activist and citizen on and off line:
#1: Be very clear about your social/political goal
When I decided to become an activist, I wasn’t sure what my goals were. Of course, the main goal is always to make the world a better place. But I didn’t know where to start and what I wanted to fight for exactly. So I started to do research. I realized that what touched me the most was when human rights were transgressed, especially women and children’s rights.
You have to find out what is closest to your heart, what touches you the most and makes you want to get involved on a deeper level.
If you need help, here’s an awesome website, DoSomething.org, where you can get informed on today’s most important issues.
#2: Figure out what kind of activist you are
Do you want to raise funds? Do you want to volunteer? Do you want to raise awareness? Or do you want to do a little bit of everything? Would you be interested in starting your own group or do you want to be involved within an existing organization? Your answers don’t have to be set in stone, but it’s very helpful to have some kind of idea in your head.
When I started my activism journey, I knew that I wanted to raise awareness on issues, because I believe in education. Therefore, blogging about women and children’s education seemed like the obvious path for me and that’s what I’ve started doing. What is the path for you?
#3: Express yourself
According to social media expert Gary Vaynerchuk, “social media is word-of-mouth on steroids.” A little goes a very long way. You can send tweets, you can write blog posts, you can shoot videos…there are so many mediums that you can use to make your voice be heard. Choose what’s the best medium for you!
@amanda is amazing at using Twitter to raise money and awareness. Through Twitter, she created the Twestival events and helped raise half a million dollars for various causes. The guys @thecovenews also use Twitter to share latest updates on the issue of the killing of dolphins in Taiji. I use Twitter and Facebook to share links of interesting articles and facts about children’s rights across the world. I blog about the issues I’m most interested in and feature organizations I believe in.
#4: Connect with your community
Social media is an incredible tool to connect with like-minded individuals, whether they are journalists, experts or activists within an organization from all corners of the world. TakePart.com is an amazing resource to find organizations and people who might have the same goals as yours.
It’s as simple as sending an e-mail or a tweet to someone whose work you feel you can appreciate and relate to.
How She’s The First and I connected is a very good example. I found out about She’s The First through one of their blog posts. So I went on their website and sent them a contact email. And then, we connected via Twitter. That’s how online connections are born. Don’t be afraid to reach out and connect.
#5: Take action
Spreading your message, establishing and nourishing connections online make you so much stronger when you will be ready to take action off-line.
Meg at The Hatches is really taking action. Her goal is to go to Ethiopia to build a library/resource center. She is working in collaborations with Partners for World Health in Portland, Maine. She uses her blog to spread her message and her social media connections to raise funds for the trip. You can see her work here.
Social media makes to spread messages and ideas. So don’t be afraid to challenge the status quo. Individuals like you and I are the ones who can come together and create a movement that will lead to change. We can do it.
[Editor's Note: Sophie Davis is a follower of @shesthefirst on Twitter and she wrote about STF on her impassioned blog, so we invited her to guest blog and spill her secrets for being an online activist!]

Guest Blogger Sophie Davis, a young online activist who connected with @shesthefirst through Twitter. Tweet her @thesophiedavis!
Being an activist means getting involved and taking part in order to achieve a social or political goal. As social media gains more and more influence, we can understand why activists from across the world are bringing their message online. If you want to create change and want to use social media to do so, here are a few tips that helped me on my journey to becoming a better activist and citizen on and off line:#1: Be very clear about your social/political goal
When I decided to become an activist, I wasn’t sure what my goals were. Of course, the main goal is always to make the world a better place. But I didn’t know where to start and what I wanted to fight for exactly. So I started to do research. I realized that what touched me the most was when human rights were transgressed, especially women and children’s rights.
You have to find out what is closest to your heart, what touches you the most and makes you want to get involved on a deeper level.
If you need help, here’s an awesome website, DoSomething.org, where you can get informed on today’s most important issues.
#2: Figure out what kind of activist you are
Do you want to raise funds? Do you want to volunteer? Do you want to raise awareness? Or do you want to do a little bit of everything? Would you be interested in starting your own group or do you want to be involved within an existing organization? Your answers don’t have to be set in stone, but it’s very helpful to have some kind of idea in your head.
When I started my activism journey, I knew that I wanted to raise awareness on issues, because I believe in education. Therefore, blogging about women and children’s education seemed like the obvious path for me and that’s what I’ve started doing. What is the path for you?
#3: Express yourself
According to social media expert Gary Vaynerchuk, “social media is word-of-mouth on steroids.” A little goes a very long way. You can send tweets, you can write blog posts, you can shoot videos…there are so many mediums that you can use to make your voice be heard. Choose what’s the best medium for you!
@amanda is amazing at using Twitter to raise money and awareness. Through Twitter, she created the Twestival events and helped raise half a million dollars for various causes. The guys @thecovenews also use Twitter to share latest updates on the issue of the killing of dolphins in Taiji. I use Twitter and Facebook to share links of interesting articles and facts about children’s rights across the world. I blog about the issues I’m most interested in and feature organizations I believe in.
#4: Connect with your community
Social media is an incredible tool to connect with like-minded individuals, whether they are journalists, experts or activists within an organization from all corners of the world. TakePart.com is an amazing resource to find organizations and people who might have the same goals as yours.
It’s as simple as sending an e-mail or a tweet to someone whose work you feel you can appreciate and relate to.
How She’s The First and I connected is a very good example. I found out about She’s The First through one of their blog posts. So I went on their website and sent them a contact email. And then, we connected via Twitter. That’s how online connections are born. Don’t be afraid to reach out and connect.
#5: Take action
Spreading your message, establishing and nourishing connections online make you so much stronger when you will be ready to take action off-line.
Meg at The Hatches is really taking action. Her goal is to go to Ethiopia to build a library/resource center. She is working in collaborations with Partners for World Health in Portland, Maine. She uses her blog to spread her message and her social media connections to raise funds for the trip. You can see her work here.
Social media makes to spread messages and ideas. So don’t be afraid to challenge the status quo. Individuals like you and I are the ones who can come together and create a movement that will lead to change. We can do it.
Guest Post: Well-Behaved Women Seldom Make History
[Editor's Note: Emmie is a founding member of She's the First and and now an Ambassador for the campaign, connecting STF with movers-and-shakers, other non-profits she loves, like Vital Voices, and young women in the NYC area and beyond.]
I first came across the slogan, “Well-behaved women seldom make history” while writing my thesis for college. My thesis, entitled “How women attain political power and use it as a platform to make a significant difference in people’s lives and in the world,” enabled me to retrace the history of prominent women to see how they broke down barriers to accomplish their goals and be the first. In order to be the first, you have to pave your own way.
When I was in college, I got to interview Martha Stewart for CosmoGirl magazine, and speaking to her taught me that you could do anything you put your mind to, as long you work hard and believe in yourself. Martha knew the importance of getting an education and even found a job, modeling to put herself through school at Barnard College. She then broke down barriers by being one of the few women on Wall Street. Her career turned to catering, but her business skills were put to use as she later built her empire.
She’s the First, a media campaign that promotes the importance of educating girls who would otherwise not have the opportunity to go to school, celebrates girls as they break barriers and realize their dreams. Whether she is the first in her family to go to college, like my grandmother, or wants to be the first policewoman in her town so she can protect those around her, such as the young girl that She’s the First founder Tammy Tibbetts just interviewed in Peru — the commonality is that all women and girls need an education to realize their dreams. It’s the founding block to their future and the key to unlock their potential in becoming the first. As we all develop our careers and our own unique paths, let’s use our network to support the next generation and raise the bar as earlier generations have done for us.
Can Foursquare Help Our Fundraising?
Editor’s Note: Last night, Annemarie Dooling, a social media guru, travel blogger, and She’s the First sponsor – remember when she raised enough for a Haitian girl’s primary school education simply through Twitter? – attended a free NYC event about whether Foursquare can support your non-profit’s work.
Foursquare is a social networking site, like Facebook or Twitter, except it’s on your mobile device, and when you are in a certain place, you can “check in” and it detects your geographic location and announces it to your friends. You can see who else is “checked in” and you earn points and rewards in the process. If you go to the same place more frequently than anyone else, you become the “mayor.” So how can we use this technology in She’s the First fundraising? Take it away, Annemarie!
In the quiet penthouse of Planned Parenthood’s NYC headquarters, there were many questions circling the room. What’s the “game” of checking in to a soup kitchen? How do you create advocacy versus awareness? Who has pride of ownership of a mundane, laborious venue? But even though no one directly asked, the big question I heard was, “Is there room in location-based [social media] for non-profit?”
The 501 Tech- New York chapter had rallied some of the best minds in the not-for-profit world to hear thoughts on location-based services, the idea of check-ins, and receiving rewards for visiting different venues. Naveen Selvadurai, co-creator of Foursquare, and Shelley Bernstein, technology maven at the Brooklyn Museum, spoke first.
Naveen, both sharp and laid-back, presented a slideshow geared towards educating and inspiring new users on the basics around Foursquare. Naveen was careful to remind us that Foursquare is actually in the business of figuring out how we can become better at living in cities. This is a concept very relevant to many non-profits who struggle with space, time, energy, and reach issues that come from residing in metropolitan areas. How can we encourage people to get better at living in these urban hubs? Foursquare uses a game mechanism. Players are rewarded with titles and badges, but in reality, the reward is the community itself. “The better you are at your network, the better your network is.” The more you participate, the more those around you participate. It’s a message non-profits have lived around for decades, now in a friendly technological package.
Shelley’s slideshow highlighted some etiquette. Because of Foursquare’s ability to connect people to place, staff should never try to win mayorship of their own venue. Transparency among the community is important.
From flash mob parties dedicated to earning badges, to signs of solidarity among protest check-ins, the art of becoming a mayor is more than a game now–it’s about pride of community and pride of ownership. Venues across the board, from Central Park to local libraries, can now harness this by claiming their venue, keeping tabs on enthusiasts, and leading their community via the digital network.
After the presentations ended and the brilliant quotes of both parties were recorded into the Moleskin notebooks of New York’s non-profiteratti, questions flooded in.
What the 501 Tech group did last night, besides giving Naveen and Shelley a platform for promotion, was to air this issue. Gathering from last night’s discussion:
Why Should Your Non-Profit Join Foursquare: Because the world will continue to join these networks whether you do or not. Your venues are already being created by enthusiasts. Claiming and harnessing them for your own benefit is up to you.
How Do You Get Involved?: By starting slowly. Know your goals. Know the platform. Get to know the enthusiasts that already live there. Jumping in without listening is like throwing away good time and money.
When Do You Start?: Of course, there’s no time like the present. With platforms like Twitter and Facebook jumping on the location-based bandwagon, it’s obvious that some attention is growing in the arena to take pride in the venues you visit every day. More and more people are sending their own messages in conjunction with your brand’s name. Naveen predicts one million check-ins by the end of the week. If you don’t step in to take charge of your message now, then when?
Editor’s Note: So sounds like we should use Foursquare at our next event! Will you use it in your grassroots fundraising for sponsorships? Tell us your ideas in the comments!







