This commercial, which aired during the Notre Dame football game on NBC yesterday, is one of the most powerful two minutes I’ve ever watched:

You’ll recognize Lindsay Brown, of course! She’s the creator of the first tie-dye cupcake bake sale for She’s the First, which sponsored the three girls in Nepal whom she visited on this trip–when she created the first girls’ soccer team at Kopila Valley School.

Lindsay’s cupcake sale exactly one year ago inspired the Tie-Dye Cupcake Bake-Off this past November 1-8, for which 100 teams signed up! The grand fundraising total is still being tallied, but I can tell you this: It’s no chump change. We’ll announce later this week!

So, what do you fight for? She’s the First is proud to fight for girls’ right to an education and their opportunity to break barriers and be a “first”…with all of you, I feel like we’ve created quite an all-star team to fight in the most creative, productive, and peace-building way possible.

Thank you, Maggie Doyne, for working so tirelessly on a school and building a community of deserving children for us to support. Thanks to Maddie Fox, the NCAA-winning womens’ soccer team at ND, and She’s the First*{Notre Dame} for helping to make this small idea so huge, and thank you, Notre Dame, for bringing millions of hearts to Surket, Nepal. You never know where it will lead…hopefully to many more sponsorships, and in turn, girls who are the first to graduate!